In an announcement that came as an absolute shock to no one, Apple CEO Tim Cook revealed that he’d realised how expensive iPhones were in India. The Deutsche Bank had just revealed last week that India ranks among the world’s most expensive marketplaces for an iPhone buyer – prices are 31% higher than the US!
Speaking to NDTV, Cook spoke in detail about price parity. “The duties and the taxes and the compounding of those takes the price and it makes it very high. our profitability is less in India, it’s materially less — but still I recognize that prices are high. We want to do things that lower that over time, to the degree that we can,” he said. “I want the consumer in India to be able to buy at a price that looks like the U.S. price.”
However, there was no clarity on what exactly Cook plans to do in India
Make in India? No clue, despite Modi pushing it extensively.
Selling secondhand iPhones to India? The government won’t allow it.
However, he did hint at the new 50,000 sq. feet iOS development centre just set up in Bengaluru “What we see here is talent…That means getting the development community moving on iOS. We’re also using a lot of skills in India for maps… the maps facility will be several hundred million dollars worth of work.”